While we surf our social media feeds or explore websites, we come across countless designs ranging from sleek and modern to bold and edgy. While great design can strike a chord with us, there are key principles that set exceptional designers apart from the ordinary masses. One of the key elements that great designers master and understand is trust.

Credibility is the cornerstone upon which great design is built. It means the faith and reliance that a design instills in its viewers. Credibility can be either either explicit or implicit.


Here are the key takeaways that great designers know about credibility:

Compelling storytelling is crucial to building credibility. Great designers know that a engaging narrative can transport audience in a distinctive world, make them feel connected to a brand, or evokes emotions.


Unity is key to trust. Whether it's a brand's identity, a international product regulations's design, or a service's performance, consistency breeds confidence. Great designers appreciate that a cohesive visual language not only creates recognition but also implies a feel of reliability.


Imagery play a significant role in establishing credibility. Great designers know that the right photographs, typography, and color schemes can convey a sense of quality and expertise.


Transparency is another essential element of credibility. Great designers appreciate that audience are questioning and want to understand what a brand stands for.


Empathy is a crucial aspect of credibility. Great designers know that viewers are not just looking for a service; they're looking for an experience.


In today's fast-paced world, great designers understand that this requires a more effective and approach to design. By focusing credibility, they can resonate with their audience. Whether it's a dazzling visual identity, a compelling storytelling approach, or a highly empathetic design strategy, great designers understand that credibility is the foundation upon which all great design is built.