The health crisis marked a significant turning point for the creative landscape, particularly in the digital media landscape. With people forced to practice social distancing, streaming services saw a massive surge in popularity as they became the primary source of merriment for many.

Prior to the pandemic, streaming services such as Hulu had already been gaining traction. However, COVID-19 speeded up the process towards streaming, with many viewers turning to these services for live events.

One of the key factors that contributed to the growth of streaming was the increasing availability of content. Streaming services invested heavily in producing original material, including popular series such as "The Crown," "Stranger Things," and "The Mandalorian." This led to a significant increase in the number of titles available on streaming platforms, making it easier for viewers to find something that aligned with their interests.

Another factor that contributed to the growth of streaming was the launch of competing platforms. During the pandemic, companies such as Apple TV+ launched their own streaming services, offering a wide range of exclusive material to attract subscribers. This competition drove innovation and pushed existing streaming services to enhance their experiences.

The pandemic also speeded up the process towards streaming in the record business. With live concerts, artists and labels turned to streaming platforms to reach their fans. This led to a significant increase in music streaming.

However, the growth of streaming has also raised concerns about the viability of traditional channels. As more people turn to streaming, the number of viewers for traditional channels has declined, leading to anxieties about the long-term viability of these industries.

In response to these changes, streaming services have begun to build alliances to expand their reach. For example, Netflix has partnered with a number of film studios to offer exclusive screenings and events. This shift towards partnerships reflects a recognition that streaming services alone lack the resources to provide the full range of media consumption options that viewers expect.

In conclusion, the COVID-19 pandemic had a profound impact on the streaming landscape. It exacerbated the trend towards streaming, led to the launch of new services, and driven innovation in the music industry. As the entertainment industry continues to evolve, it is likely that streaming will remain a key player in the way we consume leisure. However, it is also likely that traditional broadcast TV and 누누티비 cinemas will adapt and find new ways to persist in this changing landscape.